Career Highlights

Shipped 25 mobile projects and apps,
24 websites and responsive sites,
4 TV interface experiences.

 
tileblack.jpg

Principal Product Designer
Tile

San Mateo, CA // Nov 2017 - Present
• Leading design vision for core, monetization, voice interface, and platform experience.
• Building a collaborative bridge between Product and Marketing Teams.
• Mentoring younger designers in design best practices and system design patterns.

 
 
 
 
CodeAndTheory

Assoc. Design Director
Code & Theory

San Francisco, CA // April 2017 - Nov 2017
• Player-Coach for a design team of 9, active leader hiring and mentoring senior to mid-level designers.
• Directed design vision—from concept to production—for The Venetian Hotel, The Palazzo Hotel, and Sands Expo Convention Center with elegant responsive web solutions, user-centered design principles, and level AA ADA compliance, that increased sales and engagement. 
• Evolved the process of design innovation and dev integration through new tools and iterative prototyping.

 
 
 
 
Netflix

Visual Design Lead, UXD
Netflix

Los Gatos, CA // September 2015 - February 2017
• Led visual design and interface solutions that are functional, elegant, and global—supporting 20 languages—based on build-measure-learn process, and strategic design decisions informed by empirical data.
• Hands-on visual leader for a cross-functional team of 8. Shipped first-to-market features and created culture defining work with key projects: Netflix ROAR, Interactive Series, and “ROCS”.  
• Created original visual designs for 7 large-scale cross-functional A/B tests, pioneered 10 original scalable system templates, increased engagement and streaming hours by a combined 30% for 80+ million users. 

Speaking

2017 // SXSW, 90 Minute Film School Panel
2016 // General Assembly, Visual Design

 
 
 
 
Netflix

Assoc. Creative Director
Netflix

Los Gatos, CA // March 2015 - September 2015
• Directed global visual promotion and engaged users through Netflix Original content while maintaining their immersion in the story on-service for: Narcos, Marvel‘s Jessica Jones, Winter On Fire, and Wet Hot American Summer across 20 languages and multiple channels—web, mobile, tablet, and TV.
• Built visual merch strategy, utilized A/B testing and ethnographic methodologies to empirically craft images and trailers with the highest stopping power globally, increased streaming hours by 10%.
• Hands-on creative leader for a team of 6 with multi-million dollar budgets to design and implement 300+ final art assets for product visuals and first-to-market features. 

Speaking

2015 // General Assembly, Visual Design

 
 
 
 
Sephora

Visual Product Designer, Mobile
Sephora

San Francisco, CA // 2013 - 2014
• Created and shipped world-class designs for global mCommerce site, drove $30 million in monthly sales of over 220 luxury brands, and won 2 awards.
• Evolved the visual identity of the brand, designed product user interfaces, visual affordances and icons with elegant user-centered design principles, created 15 original system templates for native iOS app and mobile web.
• Hands-on mobile design lead and trained 20+ designers in mobile best practices. 
• Notable projects: Sephora App, m.Sephora.com, Color IQ, Beauty Board, and Beauty Insider Rewards Program

Awards

2013 // "Best Mobile Commerce Site" E-tailing Group   
2013 // "Best eCommerce Site" Beauty20 Awards  

 
 
 
 
AKQA

Sr. Interactive Art Director
AKQA

San Francisco, CA // 2010 - 2012
• Created robust eCommerce experiences and apps, drove traffic and high conversion rates to grow the Target® account into the largest in the agency.
• Delivered multiple iterative visual design concepts, designed beautiful and simple visual interface solutions for Target Style, owned design through production phase with specifications and assets to ensure quality execution. 

Honors

2012 // "5 Brands That Get Tumblr, Target Style" Digiday 

 
 
 
 
Kelly Wengert, LLC

Sr. Interactive Art Director, Consultant
Kelly Wengert, LLC

San Francisco, CA // 2010 - 2015
• Created goal-driven interaction design through elegant visual design solutions, user-centered innovation, brand forward-thinking, and metrics-driven iteration for 9 websites, 5 eCommerce and 2 mCommerce sites, 3 responsive sites, 2 native iOS apps, and 3 tablet experiences. 
• Mastered effective communication skills, sharpened my creative thinking, shipped projects within budget on tight timelines, harnessed the power of branding, and grew my love of storytelling.
• Active team player, positive cross-functional collaborator, and an effective communicator with senior leaders.

 
 

Notable Clients

• Apple
• Blue Cross California
• Intel
• Kohl's
• Netflix
• Sephora
• Stella & Dot
• Target
• Virgin America
• Visa 

Advertising Agencies

• Argonaut
• BBDO
• DraftFCB
• Eleven Inc.
• Fjord
• McCann Worldgroup
• Mekanism
• Organic
• Publicis & Hal Riney
• Razorfish

 
 
 
 
Crispin Porter + Bogusky

Interactive Designer
Crispin Porter + Bogusky

Boulder, CO // 2009 - 2010
• Designed an award-winning digital integrated campaign for Burger King.
• Created polished designs for micro-sites and social experiences for Best Buy, Guitar Hero, Jose Cuervo, Microsoft, and Volkswagen

Awards

2010 // Titanium Lion Semi-finalist, The Truth About Tony Stewart
2010 // Cyber Lion Semi-finalist for Best Digitally Led Integrated Campaign
2010 // Cyber Lion Semi-finalist for Retail & E-Commerce, including Restaurants

 
 
 
 
University of Texas

University of Texas
Bachelor of Science, Advertising
Art Direction and Visual Design Portfolio Program, Texas Creative

Austin, TX // 2003 - 2006*
*graduated early
 

 

Full CV viewable on LinkedIn