Evolved the visual identity of the brand, designed product user interfaces, visual affordances and icons with elegant user-centered design principles for Sephora app and Sephora mobile web.
THE PROJECTS
Native iOS and mobile web platforms for the number one world-leader in beauty retail, Sephora.
>> Download App on iTunes
>> View Mobile Web
MY ROLE
As Visual Product Designer, I evolved the visual identity of the brand, designed product user interfaces, visual affordances and icons with elegant user-centered design principles, created 15 original system templates for native iOS app and mobile web, and trained 20+ designers in mobile best practices. Collaborated with UX Lead for optimized user experience and forecasted design trends for the latest iOS release.
MY SKILLSETS UTILIZED
• Visual Product Design
• Visual Design
• Design and Dev integration
• UXD
• UI
• Strategy
TEAM
Creative Director, Judee Song Karson
Design Director, Mia Rasor
UX Lead, Margo Hays
Product Management, Andrea Carver, Nick Halfhill, Karen Harichandran, Brian Mahlstedt
DESIGN STRATEGY
• SEPHORA APP
Elevate the standards for the brand on mobile with optimized design templates that translated into a more streamlined vision across native platform. Maintain brand constancy, and drove conversion rates with best practices for mCommerce.
• SEPHORA MOBILE WEB
Create mobile innovations and designs for global mCommerce site with optimized device neutral templates that maintain the highest level of design execution in order to ship world-class creative that surpasses business goals.