Sephora Beauty Insider Program

Evolved the visual identity of the brand, optimized for touch, and maintained highest level of design execution. 

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   THE PROJECT   Beauty Insider,  Sephora's loyalty program needed a refresh to push the brand and optimized the experience for mobile.      MY ROLE  As Visual Product Designer, I evolved the visual identity of the brand, optimized for touch, collaborated with photographers, and maintained highest level of design execution.     MY SKILLSETS UTILIZED  • Visual Design • Visual Product Design • UI • mCommerce    TEAM  Senior Designer Site, Aggy Zhang Design Director, Mia Rasor Creative Director, Judee Song Karson Product Management , Andrea Carver, Nick Halfhill, Karen Harichandran, Brian Mahlstedt


THE PROJECT
Beauty Insider, Sephora's loyalty program needed a refresh to push the brand and optimized the experience for mobile.  


MY ROLE
As Visual Product Designer, I evolved the visual identity of the brand, optimized for touch, collaborated with photographers, and maintained highest level of design execution. 


MY SKILLSETS UTILIZED
• Visual Design
• Visual Product Design
• UI
• mCommerce


TEAM
Senior Designer Site, Aggy Zhang
Design Director, Mia Rasor
Creative Director, Judee Song Karson
Product Management
, Andrea Carver, Nick Halfhill, Karen Harichandran, Brian Mahlstedt