eCommerce shoppable lookbook design

Target Style

Delivered multiple iterative visual design concepts, executed beautiful and simple visual interface solutions for eCommerce on desktop, email, and social platforms that were updated with new content and designs every 25 days. 

eCommerce shoppable lookbook design

eCommerce shoppable lookbook design

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Success: drove traffic and increased conversion rates that grew the Target account into the largest in the agency

Success: drove traffic and increased conversion rates that grew the Target account into the largest in the agency


THE PROJECT
Target Style is an elevated sub-brand for Target focused exclusively on fashion from 2010-2012. It's massive in scope and at it's core a shoppable lookbook, with new content creation and designs going live every 25 days for 2 years.

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MY ROLE
As Sr. Interactive Art Director, I delivered multiple iterative visual design concepts, executed beautiful and simple visual interface solutions for eCommerce on desktop, email, and social platforms that were updated with new content and designs every 25 days. 


MY SKILLSETS UTILIZED
• Visual Design
• Art Direction
• Interactive Design
• Social Design
• eCommerce


TEAM
Copywriter, Allison Ford, Josephine Yatar
Art Director Photography, Lara Horner, Jess Voight
Assoc. Creative Director, Judee Song Karson
Creative Directors, Shira Bogart, Kristina Slade, Tim Guy