Tile Mobile App, available on iOS and Android. Of course, we wanted to increase the quality of user onboarding. When I think about what quality of craft really means, it’s finding harmony between business and customer needs to determine our investment in UX/UI design. Our goal was to clarify and test the value proposition to drive conversion and engagement.
Tile’s mission is to create a world where everyone can find everything that matters.
Tile is creating a world where everyone can find everything that matters. Tile’s devices, network, and mobile app work together to help people locate the things that matter to them most. With the world’s best-selling Bluetooth trackers, Tile’s global community spans 230 countries and territories and helps people locate more than 4M unique items every day.
GOAL
Our goal was to clarify and test the value proposition to drive conversion and engagement.
MY ROLE
Cross-functional collaboration. Stakeholder alignment and negotiation. Guided design vision, strategy, UX/UI, illustrations, A/B testing, validation, and implementation.
TEAM
Design Lead and Illustrator, Cihang Yang
Illustrator, Melisa Agata
Product Manager, Amir Pakzadian
Sr. Director Engineering, Mike Chrabaszcz
VP of Product and Design, Winnie Wong
RESULTS
• 95% success sign-up rate.
• On average, 7K customers go through new user onboarding per day.
• Improved App Store rating from a 3.2-star to a 4.8-star rating.